A Must-Read for Every Real Estate Professional
In Not Today, Predator, veteran real estate agent and body language expert Kelly Simpson exposes common behaviors and patterns of predators, delivering critical Mastery skills you need to prevent being selected as the next potential victim.
After studying hundreds of crimes against real estate professionals, several obvious issues surfaced that Kelly covers in Not Today, Predator:
- Real estate agents often fail to focus on prevention. Agents are reactive rather than proactive when it comes to their safety, and that is a far more dangerous position to take.
- Agents don’t take responsibility for their own safety. Too many agents assume someone else—usually their broker or association—is protecting them, which is not the case.
- Most of the crime committed against real estate agents could have been prevented if only the agent had a better understanding of the behavioral science of criminology, the prototype of criminals wishing us harm, the nature of the crimes most often committed against us, and how to conduct business in a safer manner.
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Kelly reveals pre-attack indicators predators unknowingly display and teaches you how to look for deceptive behaviors through non-verbal actions. Predators frequently test potential victims to see how easy of a target they would make—a test you want to fail!
With a focus on prevention of real-life predatory crimes facing the real estate industry, this book teaches buyer and seller safety systems and easy strategic shifts you can make to keep you and your loved ones safe.
Get Your Free Risk-Tolerance Assessment!
Mastery Skills of Safe Practices for Real Estate Professionals puts you in the driver’s seat!
From risk tolerance self-assessment, to initial planning, to long-term business strategy, this companion to Not Today, Predator empowers readers to identify and gain a full understanding of Who, Why, Where, When, and How violent encounters and situations may occur in your life and business, and how you can avoid or defend against them!
Built for real estate brokerages and associations to gain tactical, operational, and strategic advantages for the safety of their agents and offices, this companion book strategically navigates the journey of agent and brokerage safety by diving deep into the Mastery Skills and safety systems taught in Not Today, Predator and offers ready-to-use assessments, exercises, tools and forms to take session training from discussion to action!
In this valuable resource, you’ll discover…
- Fun-to-use tools to evaluate the tolerance of risk behavior
- Strategies that match individual motivation to intervention plans
- Mastery Skills to change and eliminate predatory attacks on agents and the brokerage business
- Immediate Interventions to increase security and safety of agents and the brokerage business
- An easy-to-use tracking system for agent safety sessions and progression—critical to both the brokerage and the agent they are supporting
- And much more!
By converting raw data into relevant and actionable intelligence, real estate professionals and brokerages gain a competitive advantage to successfully engage and defeat a variety of threats in both the physical world and cybersecurity environments.
Real estate brokerages can maximize the benefits and efficiency of their safety training, supporting technology, and automation, and significantly increase their threat intelligence capabilities.
Interested in ordering companion guides or book/guide bundles for your team?
What People Are Saying
This one hits HOME! As a leader in this industry, it is my job to make agent safety and awareness top of mind for the agents I serve. This book will be my new go-to guide. Chilling stories and current research tell a tough story, but one that needs to be heard. The brokerage workbook is relevant and a definite must in new Realtor training. I’m grateful to have a companion in helping real estate agents be on the path to Mastery when it comes to the “dos and don’ts” and their safety in the field.
Not Today, Predator delivers practical and straightforward strategies for not just real estate agents, but anyone who interacts with strangers to adopt immediately in order to greatly reduce the potential for being attacked. I never realized how often I was putting myself at risk, and this made me look at the world with a whole new perspective.
I love what I do, but I don’t want to die doing it. This book is a comprehensive collection of self-help tools to create awareness and help us protect ourselves. I want to thank Kelly for providing her readers with amazing insight into the black soul of the predators who purposefully seek us out because we are vulnerable when we do our jobs.
Kelly Simpson PERFECTLY describes the dangers that take place when working with strangers and effectively constructs a plan on ways to protect yourself. Not only is this book inspiring and will leave you wanting to learn more, but the imagery will keep you on your toes!
Not Today, Predator gives real-world and straightforward tactics for not just real estate agents, but anyone who interacts with strangers to implement immediately in order to greatly reduce the potential for being attacked.
In my business as a mortgage loan officer, I work with and become friends with many real estate professionals, including the author, Kelly Simpson. Anything that can help to keep them safe so they can conduct their business is crucial. This is a must-have guide to help keep them safe!
What Kelly Simpson reveals in this must-read book is something that can absolutely transform your awareness of safety in any field. Part compelling stories, part instructive handbook, Not Today, Predator is full of Mastery Skills everyone should know.
Help for a Hazardous Occupation
Most people wouldn’t think of real estate as a dangerous profession. Yet the United States Department of Labor has listed real estate sales and leasing as a hazardous occupation. In one recent year, they recorded eighty-seven deaths. That doesn’t take into consideration other crimes committed against real estate agents, such as robberies, physical assaults, or sexual crimes. And there are many crimes that go unreported as a result of a victim’s fear or sense of embarrassment.
Predatory crimes against real estate professionals are a growing problem. Real estate professionals put themselves at risk every day—not on purpose, nor even accidentally. We assume the inherent risks while fulfilling our everyday job requirements.
Most safety experts agree that as long as we continue to work alone with the random public showing and selling homes, we are at risk and remain vulnerable. Showing and selling homes is how we make a living. That is literally the nature of our business! Yet, criminals see us as easy prey, and they use that very necessary way we conduct business against us.
To function at the bare minimum in this career, a real estate agent must take calculated risks every single day just to perform their duties. And because this business can be competitive, the desire to make a sale can lead to short-cutting safety procedures.
Attempts at improving agent safety have been largely ineffective through the years, mostly because we didn’t comprehend the magnitude of what was before us. While some tips, tricks, apps, and resources available to real estate agents may have been helpful tools in your safety toolbox at that time, they fell short of being truly effective in victim prevention.
In Not Today, Predator: What You Don’t Know Can Kill You, and the companion book, Kelly addresses these issues, and others, in depth so that by the end of the book, readers will have a much greater understanding of how to protect themselves from becoming a crime statistic while conducting business efficiently and doing the job that they love.
